Last week, I kicked off #GoodNewsRetail, a means for sharing what's new and hopeful in the industry. Certainly, seismic shifts need to occur as the over-storing of America becomes obvious, e-commerce gains share, and consumers vote for different and fewer physical goods. But there's still a place for smaller tests, neat marketing campaigns, interesting retail concepts, and - of course - the retail-related tech that's enabling so much of this.
A handful of #GoodNewsRetail items shared on Twitter last week:
- An unexpected marketing mash-up between a cosmetics brand with an older, more traditional feel and Super Mario Bros. (yes, the video game)
- Why place a grocery order for delivery when you can have a mobile grocery store drive to you?
- Snapchat becoming more shoppable h/t @alexadelman
- The story behind a commerce company that successfully drives sales with e-mails that aren't actually focused on selling
- How Ted Baker is performing better than most (btw, there's no Ted Baker) h/t @RetailDetail
Please participate by using the hashtag on Twitter and Instagram. You can also e-mail me tips to let me know if you're working on something I should cover or can help with.
My hope is #GoodNewsRetail will not only inspire some optimism, but will catalyze people working in all levels of retail to connect the dots, get inspired, and help their companies evolve in big and small ways.