Why Every Retailer Should Post a Sign Like This

As sales shift online, store labor hours are being cut. But less customer service won't help sales -- in stores OR online. 

With fewer people working, it's hard to have full coverage on the sales floor. But it's easier to have someone - human or, eventually, chatbots - centralized behind the scenes to answer customer FAQs. 

Retailers, especially those with larger stores, should post a sign encouraging customers to text with questions/issues like: 

  • Do you have this [photo] in another size or color? If not, can you send it to me from another store or online?
  • Where can I find X item or brand in this store?
  • Can you send a tailor or product specialist to me in X department?
  • What time do you close tonight?
  • The service I just got was amazing/terrible.
  • Cleanup needed in aisle/bathroom X. 

Addressing all of this via text would be infinitely better than hoping customers have the patience to find increasingly elusive store staff.

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