Their Blog Post Makes it Easy to Root for SONOS in NY

This quick post says so much about SONOS and gives its strong fans, of which I'm one, another reason to evangelize its features.

In announcing tomorrow's Soho store opening, SONOS:

  • Barely mentions product for sale
  • Sets expectations that the concept is more home than store
  • Gives credit to collaborating artists
  • Doesn't use giveaways to tease a door rush  
  • Expresses extreme humility in sharing how special it feels to be opening in New York

What a warm welcome for a brand to communicate.  I respect what SONOS had to do to develop this positioning and look forward to checking out the "living room" this week.