A Disconnect on the Way to Mobile-Enabled Travel

Earlier this month, I shared retail observations from my holiday travels. On the way back from that trip, I had read an article from 2015 about how hotels are (or aren’t!) connecting with guests digitally. It prompted me to think about how mobile could enhance hotel stays, reduce friction and improve staff efficiency. Rather than open a keyless door with my Apple Watch, here are some ways I’d find my phone more valuable in hotels:

  • Order food or an umbrella to my pool or beach chair, using GPS
  • Order room service
  • Contact the front desk or concierge via chat
  • Let housekeeping know when the “do not disturb” sign won’t be on my door or once I’ve left my room and they can come clean it
  • View menus for on-site dining (non-responsive web sites don’t count)
  • Book spa or other appointments
  • Shop from stores on the premises
  • Request a cab

What else? (Besides, of course, finally making the wifi to do all of this free and fast.)