Andrea Wasserman is a consumer sector leader with a background in both stores and e-commerce. An evangelist of the intersection of physical and digital retail, Andrea's writing at CaptainCustomer.com also spans brand and customer experience. Her weekly newsletter counts senior leaders at top retailers among its subscribers. She's now the Founder of Box The Party, a platform for people to find party ideas and easily buy the whole party in a box. This solves the problem when people find inspiration on Pinterest or elsewhere and then have to track down all the supplies from different sources and figure out how to put everything together. The focus is on the home entertaining space (e.g., kids' birthdays, showers, holidays, dinner parties).
Much of what Andrea loved about leading businesses at Nordstrom (National Bridal Director), Sole Society (CEO), Hudson’s Bay and Lord & Taylor (SVP/GM eCommerce), and Nine West (Head of eCom + Stores) was connecting companies with each other. She led teams in testing creative marketing partnerships, exploring corporate development relationships, adopting the latest technology, and introducing emerging fashion brands into merchandise assortments that needed them. Finding the “new” was key to driving sales and building long-term brands; Andrea brought a start-up mentality to her work leading high-growth divisions of large companies. See the "Press" tab above for some examples.
After leaving her most recent corporate leadership position at the end of 2015, Andrea founded CAPTAIN CUSTOMER, LLC as a vehicle to leverage her deep and broad experience in traditional retail to help B2B retail tech start-ups with their product, positioning, and partnership strategies.